B2B Paid Media Playbooks for Performance Marketers

Performance marketing, in the open.

I didn't figure out most of what I know about performance marketing alone. Research and courses filled in gaps, but the teaching came from managers and senior operators who were generous with their time and feedback. They taught me that the work is only as good as the decision it changes, and that a test you cannot defend is not really a test. The rest I learned by digging into the data and building the programs. I created this site to share what I learned and to test new tools and playbooks.