Tools
These tools are built on the same frameworks and benchmark data I use in practice. Each one is designed to be used, not just read. Pull the data, toggle the models, and stress-test the numbers.
Attribution
A mock B2B paid media attribution and pipeline simulator built on 2024-2026 benchmark data. Toggle between U-shaped, first touch, last touch, and linear models across LinkedIn, Google Ads, G2, and Programmatic.
Open the tool → Read the playbook →Experimentation
Know when your test has enough data to call a winner. Enter visitors and conversions for each variation and get a plain-English result with confidence level and sample size guidance.
Open the calculator →Paid Search
Four entry points into the same intent-based clustering engine. Build keyword clusters by job function, expand with real Google Suggest data, upload your Google Ads CSV for performance-weighted analysis, and generate negatives from your search term report.
Open the planner →More tools coming soon.
A monthly field report on performance marketing, experimentation, and what I'm learning running this site as an SEO lab.