Tools
Syncflow Attribution Simulator
Everything you will need to communicate paid media performance to senior leadership across a full fiscal year.
Read the methodology: Build Your Own B2B Paid Media Attribution Dashboard in Google Sheets
A full-year B2B paid media operating framework built on 2024-2026 benchmark data. Toggle attribution models, track pacing against seasonality-adjusted goals, and stress-test channel efficiency, then download the template and run the same analysis on your own numbers.
Attribution model
Total leads
9,378
MQLs
3,435
191% of goal
SQLs / Opps
779
Closed-won
207
Total pipeline
$5.5M
110% of goal
Total spend
$1.4M
Blended CPL
$408
Funnel conversion rates: blended
9,378
Leads
37%
Lead→MQL
3,435
23%
MQL→SQL
779
27%
SQL→Closed
207
2%
Lead→Closed
end-to-end
Pipeline credit by channel
Lead to MQL rate by channel
Channel summary
| Channel | Leads | MQLs | SQLs | Closed | Pipeline | CPL | ROAS | L→MQL | MQL→SQL |
|---|---|---|---|---|---|---|---|---|---|
| 5,200 | 1,864 | 394 | 110 | $1957K | $110 on benchmark | 3.4x on benchmark | 36% | 21% | |
| Google Ads | 4,000 | 1,501 | 364 | 93 | $1879K | $144 on benchmark | 3.3x on benchmark | 38% | 24% |
| G2 | 140 | 69 | 21 | 4 | $1452K | $800 | 13.0x | 49% | 30% |
| Programmatic | 38 | 1 | 0 | 0 | $194K | $3684 | 1.4x | 3% | 0% |
Download the dataset
The template includes the full mock dataset alongside pre-built analysis tabs covering channel performance, multi-touch attribution models, monthly pacing, and deal efficiency by seniority tier. Download it, explore the formulas, and replace the raw data tab with your own CRM export to run the same analysis on real numbers.
syncflow_attribution_template.xlsx — 6 tabs — raw data + pre-built analysis