Playbooks

Playbooks

Practical playbooks on performance marketing reporting, testing, and the operational work behind the numbers.

May 1, 2026
Where Does the AI Infrastructure Buyer Actually Live?

A Hacker News audience overlap analysis built for Baseten interview prep, mapping which companies share commenters across 31 AI/infra players.
- Audience Research
- Paid Media
- HN Analysis
May 1, 2026
6 Steps for Building an Audience Map for Channel Expansion

A practical walkthrough for digital, growth, and performance marketers who want to know whether Hacker News is worth their time and spend (before they spend).
- Tutorial
- Audience Research
- HN Analysis