Lab Notes
This site is an SEO and GEO experiment. Here's what's being tested, what's changed, and what the data shows, including the things that don't work.
These are my notes/recordings from setting up a new Google Ads account, recorded step by step as I worked through it, then organized with Claude into something a marketer could follow.
My analytics collected nothing while every tag looked correctly installed. The cause took 30 seconds to find once I knew where to look. A documented diagnostic.
A documented first audit of jjcruzgalera.com covering OG image setup, H1 targeting, and Search Console baselines. Five issues found, two fixed in the same session.
A monthly field report on performance marketing, experimentation, and what I'm learning running this site as an SEO lab.